Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (486 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!

PHYSIOLOGICAL REVIEWS ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$560	$1,344	$2,352	$4,032	$0.94
Premium Rates	$812	$1,949	$3,410	$5,846	$1.37
eTOC Top:	$813/issue				$0.21
eTOC Bottom:	$325/issue	Add logo for $100			$0.09
TOC Package:	$1,125/issue				$0.10

Add 4-color print ad (Opp TOC) for $1,300 (a 40% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.

Banner Specifications:

• Submit your ad as a .gif to adnet{at}faseb.org. Provide the URL to which it should be linked.
• Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
• Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specifications:

• Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org. Include the URL for hyperlinking the logo.

TOC Package Specifications:

• eTOC alert banners and online display ads should be sent as a .gif file to adnet{at}faseb.org
• eTOC alert banner is 468 pixels wide x 60 pixels high no larger than 25K
• TOC display ad is 195 pixels wide x 195 pixels high. Send as a .gif file at least 72 dpi.
• Include your URL and alternative text with both files for those users who have image load turned off.

APS Online Package: APS journals average nearly 3.5 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.

PRINT ADVERTISING 2009

B/W Space Charges:

	1x	3x	6x	12x	24x
Full Page	$1,070	$920	$915	$865	$800
1/2 Page	$710	$635	$590	$565	$525
1/4 Page	$460	$415	$385	$365	$345

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

Cover 4:	40%
Cover 3:	15%
Cover 2:	25%
Opp. TOC:	25%
All others:	10%

Color Rates: (add to B/W rate)

Standard:	$415		4-color:	$1,095
Matched:	$495		Bleed:	no charge

Print Advertising Deadlines: Physioloigcal Reviews is published quarterly (January, April, July, & October) and mailed in polybags. Issues close 35 working days preceding the first day of the issue month.

Print Advertising Specifications:

Space	Non-Bleed	Bleed	Trim
Full Page	7" x 10"	8 5/8" x 11 1/8"	1/8" off top, bottom, & outside edge
1/2 Horizontal	7" x 5"	-	-	-
1/2 Vertical	3 1/2" x 10"	-	-	-
1/4 Page	3 1/2"x 5"	-	-	-